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    全球人工智能與機器人峰會 CCF-GAIR 2019
    您正在使用IE低版瀏覽器,為了您的雷鋒網賬號安全和更好的產品體驗,強烈建議使用更快更安全的瀏覽器
    業界 正文
    發私信給趙晨希
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    旨在個性化體驗,亞馬遜推出AI管理服務

    本文作者:趙晨希 2019-06-11 15:42
    導語:近日,亞馬遜全面推出個性化體驗服務Amazon Personalize。

    旨在個性化體驗,亞馬遜推出AI管理服務

    雷鋒網6月11日消息,近日,亞馬遜全面推出個性化體驗服務Amazon Personalize,該項服務提供便利的亞馬遜云AWS服務。包括網站、移動應用程序、內容管理以及電子郵件營銷系統的開發,同時,提供產品建議、定制搜索結果和動態定制渠道 。

    目前,該服務只是在部分AWS地區運行,比如,美國東部(俄亥俄州、北弗吉尼亞州),美國西部(俄勒岡州),亞太地區(東京、新加坡)和歐盟(愛爾蘭),其它地區預計在不久后跟進。

    AWS機器學習副總裁Swami Sivasubramanian表示,應客戶對個性化的要求,亞馬遜希望看到這些服務可以最終取悅用戶。最好是,Amazon Personalize的人工智能個性化服務,不需要任何的機器學習經驗,便可以立即訓練、調整、部署模型,來滿足客戶的業務需求。

    雷鋒網(公眾號:雷鋒網)了解到,去年,亞馬遜在re:Invent大會上宣布,Personalize是一項全面管理的服務,通過提供必要的基礎設施和管理,諸如,數據處理、特征提取、算法訓練等,來調整、部署云中自定義的機器學習模型。優化、托管客戶提供的,來自其應用、網站的活動流。例如,點擊次數、網頁瀏覽量、注冊次數、購買次數,他們想要推薦的項目清單(文章、產品、視頻或音樂等),以及可選的人口統計信息(年齡、地理位置等)。通過API接收的結果,只需要支付他們使用的費用即可。

    Personalize是一款全新的,完全托管于亞馬遜云AWS的服務,用于Textract之后可達到一定程度的可用性,Textract使用機器學習來解析文本和數據表、表單和整個頁面的數據。而早在3月,亞馬遜就推出了AWS Deep Learning Containers,即一個預裝了深度學習框架的Docker(開源的應用容器引擎)圖像庫。

    達美樂、雅馬哈、賽百味、寶萊塢點播視頻主持人Spul,甚至婚禮公司Zola都已經開始使用個性化服務,來突出商店目錄中的成分、口味建議、樂器,并設計個性化的風格組合。以賽百味為例,客人的體驗非常重要。賽百味首席信息官表示,通過使用亞馬遜的個性化服務,我們可以快速地為豐富多樣的食材和口味提供個性化的建議,來適應生活繁忙的客人,獨特生活方式。

    “亞馬遜的個性化服務讓我們的團隊,在不需要機器學習專業知識的情況下進行策劃、建議。我們期待繼續與亞馬遜個性化合作,為想要吃新鮮食物的客人提供最好的體驗。我們已經成功地使用Amazon Personalize,給從我們應用程序下訂單的客戶提供建議,很高興在不久的將來,可以擴展到個性化的應用程序通知。”賽百味首席信息官接著說。 

    雷鋒網原創文章,未經授權禁止轉載。詳情見轉載須知

    旨在個性化體驗,亞馬遜推出AI管理服務
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